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fit Women focused on a NinjaCross course in a indoor swimming pool
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Attractiveness arises from
Experience.

NinjaCross transforms swimming pools into modern
Experience and activation areas for more visitors, higher return visits and stronger marketing.

Water surfaces reimagined. NinjaCross transformed existing water surfaces into activating adventure, challenge and movement areas—with real added value for visitors and operators.

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More experience

Challenge, movement and
Community instead of a classic body of water.

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More usage

Flexible formats for leisure,
Fitness, competition
and events.

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More effect

Increased attractiveness,
stronger marketing and
new visitor incentives

Water surface becomes reach...
Concepts that engage visitors. Online and offline.

Transforms water surfaces into marketable spaces at the touch of a button.
Experience and challenge areas with high visitor appeal

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The flexible entry-level solution for outdoor swimming pools, seasonal use and multiple locations within a swimming pool company

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The versatile challenge and timing system for events, competitions and additional activation during swimming pool operations.

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Three products. One goal.
More visitors. More opportunities. More experiences.

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Success as a download.
Not just a facility.
A complete marketing system.

NinjaCross Concepts instantly gives bathrooms a new lease on life.
Ready-to-use event, challenge and marketing formats for social media, visitor activation and new experience offerings — without additional concept effort.

Pulse. Breathe. Go.
Breathe. Go. Pulse.
Pulse. Breathe. Go. Pulse

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The water surface becomes an adventure area. Activation for every age group.

Ters group. Increased occupancy through experiences. Fun for adults.

And small. From children's birthday parties to competitions. More life.

In the pool area. Flexible systems for indoor and outdoor pools. Where visitors become players. Experiential formats with reach. Greater relevance. Pulse up. Focus on. An experience that gets shared. Challenges create community. Families and leisure. Leisure.

Fitness & competition. Water area becomes adventure area.

More reasons to return. Event-like atmosphere for existing infrastructure. More visitors through genuine engagement. Team spirit and physical activity. Movement that connects. Community .

Instead of a standard offer. Attractiveness without a complete overhaul...

The water surface becomes an adventure area. Activation for every age group.

Ters group. Increased occupancy through experiences. Fun for adults.

And small. From children's birthday parties to competitions. More life.

In the pool area. Flexible systems for indoor and outdoor pools. Where visitors become players. Experiential formats with reach. Greater relevance. Pulse up. Focus on. An experience that gets shared. Challenges create community. Families and leisure. Leisure.

Fitness & Competition. The water surface becomes an adventure area.

More reasons to return. Event-like atmosphere for existing infrastructure. More visitors through genuine engagement. Team spirit and physical activity. Movement that connects. Community .

Instead of a standard offer. Attractiveness without a complete overhaul...

Opinions that convince.
What operators and guests say about NinjaCross.

We would like to
Ninja Cross in
our municipal swimming pool
really not
miss out on more!

Neuss municipal utilities

That's fun
and it's fun.
But it is also quite
Very tiring.

Leon, 11 years old

That's funny
and it's fun.
But it is also quite
Very tiring.

Leon, 11 years old

The AquaCross has
the attractiveness
of the Schenkensee lido in Schwäbisch
Hall considerably
increased. Given the good price-performance ratio.
Can I use the AquaCross?
Definitely recommend.

Jens Miermeister, Department Head
Baths in Schwäbisch Hall

That's funny
and it's fun.
But it is also quite
Very tiring.

Leon, 11 years old

More experiences begin
with a conversation...

Together we will develop the right solution
for greater activation, experience and visitor impact
in your bathing establishment.

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Interest?

Roth&Challer - Erlebnisanlagen GmbH

Since 1999, Roth & Challier has been developing experiential facilities that combine movement, challenge, and shared experiences. The focus is on systems that not only promote athletic and entertaining activity but can also be specifically used for educational, social, and group dynamic applications.


In addition to development and implementation, the company also supports operators and teams in the practical use of the systems — from the
From planning to training of the supervising staff, this results in sustainable, practical spaces for experience and movement.
and long-term benefits.

Clients. References.

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Pulse. Breathe. Go.

Pulse. Breathe. Go.

Pulse. Breathe. Go.

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